![]() The super model, who started modeling at the age of 12, credits her upbringing in San Francisco by her artist mom and green-builder dad with inspiring her to create a line of natural beauty products. As the Chief Empowerment Officer of Josie Maran Cosmetics, she produces a line of “chicological” cosmetics and skincare products that are luxurious and environmentally friendly. ![]() Josie Maran is a supermodel, a natural beauty expert, a wife and mother, and a fiercely passionate ecopreneur. There’s a veggie garden at her school, and we have one at home, and when it’s mealtime, Rumi loves to pick some kale or strawberries and bring them to the table for us to share. My husband and I look for every possible teaching moment with our daughters-and now that Rumi’s almost eight, she’s teaching us a lot about staying close to nature. When we get take-out food, we ask for no chopsticks, no plastic utensils, and no napkins. We refill our water bottles instead of filling our fridge with plastic bottles. We use cloth napkins and dish towels instead of paper. I’m guessing that you already do a lot of the chicological things we do at our house. You can choose what you and your family eat, where you shop, what you buy, how much you throw away and where you throw it, how you spend your time, and how you manage the balance between what you take and what you give. Personal empowerment is the key to being green. Indeed, it is the only thing that ever has.” But as Margaret Mead said, “Never doubt that a small group of thoughtful, committed, citizens can change the world. With all the problems we face as individuals and as a society, it’s easy to feel overwhelmed and powerless. ![]() Living green means, first of all, believing that you have the power to make your life and your world the way you want them to be.
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